I recently received the following email:
“I was told about CSPA by another publisher and haven’t really been able to market my book, just what benefits do you provide for helping a self-publisher market a book?”
I believe that there are two kinds of self-published authors. One is the person who wants someone else to market their book for them and is willing to pay large sums of money to have this done. The other is the self-published author who is willing to learn what they need to do and go and do it.
Christian Small Publishers Association (CSPA) is not for the first type of author. We do not provide marketing for our members. Rather, what we do is provide information and services to help authors and publishers market their books.
I recently came across a self-publishing company that also provided marketing services for their authors. Here is what they charged:
- A review in Kirkus Reviews for $849.
- An interview on The Author Show for $349.
- Five media contacts for $600.
- A marketing package that includes a one-page website, press release, and 200 bookmarks for $549.
In contrast, here is what one-year membership in Christian Small Publishers Association (CSPA) for only $90 will buy:
- The truth that Kirkus Reviews, if you submit the request yourself, only costs $425.
- The truth that a basic interview on The Author Show is free.
- Media contacts listed in every issue of the CSPA Circular, our monthly newsletter. This year so far, our members have received over 12 media contacts.
- The truth that you can create your own website for free using a site such as wordpress.com or blogger.com, directions on how to find a press release template so you can write your own for free, and the information that VistaPrint will print 250 bookmarks for $60.00.
If you are not a member of CSPA, consider this, I just gave you over $1,600 worth of free information (donations are cheerfully accepted).
The bottom line is that there are plenty of companies out there willing to take your money. Go ahead; give them your money if you want to. However, if you are on a tighter budget and are willing to read and learn, then joining an organization like Christian Small Publishers Association (CSPA) will be a better fit for you.
After all, our members tell us:
- “I just wanted to write and personally thank you for the invaluable information contained within the CSPA monthly newsletter. It never ceases to amaze me how many tips and general info bits I can glean from this wonderful resource.” —Deb
- “The newsletter for the Christian Small Publishers Association is worth the price of membership all by itself—we get gems from every issue. Thanks for what you are doing for the industry!” —Melanie
- “I received $75 worth of information in the first CSPA Circular!” —Sam
So, if you want some additional support in marketing your Christian books, I encourage you to check out the useful benefits Christian Small Publishers Association can provide you in marketing your books, or you can just pay someone else to do it for you.