Goodreads is the largest social networking site for book lovers. It provides a powerful marketing tool for authors and publishers who choose to use the site to promote new books. If you are not harnessing the power of Goodreads, I encourage you to begin doing so.
Check out this slideshow from a presentation that was made at The Bookseller’s Marketing & Publicity Conference in July 2013 in London. It details how best to use Goodreads to drive discovery of new books.