Adapt or…

The other day, I found a Yellow Pages directory on my front door step. I had thought that print versions of the Yellow Pages had succumbed to the ever-present Internet and had gone the way of the Wooly Mammoth. I guess I was wrong.

Yellow pagesHowever, as I stooped to pick up my copy from my doorstep, I observed my neighbor throwing his in the recycle bin. Ah, our ever-changing world. The Yellow Pages may still be published as print directories (remember their slogan “Let Your Fingers Do the Walking“), but not everyone will use them.

Just as Yellow Pages has had to adapt to the changes being wrought by our increasingly digital world through making their directory available as an online digital directory while still offering print copies, so the publishing industry is also adapting to these changes.

The latest news is that Xulon, one of the leading Christian self-publishing companies (publishing around 3,000 titles each year), has changed their model to adapt to the current trends. Traditionally, Xulon has offered publishing packages that ranged from about $1,700 to $5,000. A mite pricey in today’s publishing climate.

Xulon will begin offering a free book publishing program next month. Yep, you heard that right—free book publishing. Basically, through FreeChristianPublishing.com, Xulon will allow writers to prep their manuscripts for print and ebook publication at no charge. Xulon will make its money from printing copies to order and up-selling their other services such as marketing and promotion.

This new service sounds to me a lot like many other publishing services already available to authors. For example, with CreateSpace, authors can set up a manuscript and design covers for their print books for free. CreateSpace only charges for distribution and when the book is printed. As for ebooks, Kindle Direct Publishing, Smashwords, and BookBaby (to name a few) all already allow free setup of an ebook title.

I guess it only makes sense for Xulon to change their service strategy to align with others in the industry if they want to remain viable. You can pay money for Xulon’s promotion services, but most self-published authors will tell you, you get the best bang for your marketing dollars when you, the author, take the initiative in promoting your book. If you are unsure how to do this, then educate yourself by reading Your Guide to Marketing Books in the Christian Marketplace and taking advantage of the information and resources Christian Small Publishers Association provides for marketing books.

Bookmark and Share

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s