Authors need an audience to receive their message (aka books). Creating a following (or platform) to market books has become increasingly important in the book selling world. However, many new authors don’t know how to go about creating a following.
Do you want to build a following? Then you need followers. The more followers you have the better you will be able to spread your message.
Do you need some ideas on how to begin a movement and gather some followers? Watch this TED video that highlights some important lessons for starting a movement and gathering followers.