Getting People to Share

Every good marketer knows that word-of-mouth is the most effective form of advertising. Getting people to talk about your product leads to more sales.

Knowing this fact is not enough. Rather, it raises the questions:

  • What is the best way to get people to talk about your product?
  • Why do people talk about certain products and ideas more than others?
  • Why are some stories and rumors more infectious?

Jonah Berger, a marketing professor at Wharton, set out to research and answer these questions. He came up with six basic principles that drive things to become contagious. He put these principles in his book Contagious: Why Things Catch On.

Watch this interesting video of Jonah Berger talking about a few of the principles in his book, and learn some techniques you can use in your own marketing endeavors.

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