I have often said that your book cover is your number one marketing tool. It is. Don’t skimp on your book cover.
A well designed book cover is important. Just as important is a book cover that is stylish. Just as you would not wear a suit from the 1970s to an important meeting today, neither should your book cover look like it was created in 1980.
One way to stay on top of book cover trends is to watch book awards and see what covers receive awards. One award to watch is the Top Shelf Book Cover Awards hosted by the Evangelical Christian Publishers Association (ECPA) for their member publishers. This award celebrates the year’s best book designs in Christian publishing. Covers are judged by top designers in the industry for their merits in appropriateness for the market, level of conceptual thinking, and quality of execution.
Take a look at the seven winning nonfiction book cover designs:
The designs of the covers that were chosen as the winners for this year’s award are significantly different in style from the last couple of years.Since each of these titles was put out by a large publishing company, take notice of this new trend.
While staying on top of the trending style for book covers is essential to keeping your books looking fresh and relevant, I would add one word of caution. Hip book covers may not always sell the most books. Consider carefully what is fashionable in book covers and compare this to the book covers of best sellingbooks when choosing the cover for your next book.