This year, I committed to updating my book, Your Guide to Marketing Books in the Christian Marketplace. That process is well under way, and the Third Edition of the book will release in early 2014.


What has amazed me in updating the book is the monumental changes that have occurred both in the publishing industry and on the Internet since the Second Edition. For instance, in the past four years, social networking has gone from being a fairly “new” thing to an everyday activity for most people.

In the Second Edition of Your Guide to Marketing Books on the Christian Marketplace, there is an entire chapter devoted to social networking. Within the chapter there is a whole section dedicated to popular social networking sites that are open to everyone, but Facebook, MySpace, and Bebo only received mentions, and Twitter was not even in the mix.

The new Third Edition of the book will feature whole sections within the social networking chapter devoted to Facebook and Twitter, yet the landscape has changed so drastically that most authors will already be using these social networking sites when they read the book.

One of the other huge changes in the industry is the growth of ebooks. While the Second Edition of Your Guide to Marketing Books in the Christian Marketplace has a whole chapter on ebooks, back in 2009 digital book sales were only around six to eight percent of all book sales. In 2013, ebook sales make up between 25 to 30 percent of all book sales. That is a large amount of growth. In essence, ebooks have gone from being a specialty book format to a common book format.

With the growth of ebooks, most of the publications that review books now accept review copies in digital format. Also many of the book awards that used to accept only print books now have added ebook categories to their awards.

What do all these changes mean for you?

The Internet continues to evolve. As it does, the way we do things changes with it. The Internet is continuing to change the way we publish, distribute, and market books. As an author or publisher, it is important for you to stay on top of these changes so that you can continue to meet your target market where they are.

Stay tuned to hear more about ordering the new Third Edition of Your Guide to Marketing Books in the Christian Marketplace!

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1 thought on “Changes

  1. I think social marketing is changing so fast, a lot of what is currently believed about book marketing using it will be outdated very soon. For example, using twitter or facebook, your posts get buried when people are following 1,000s of people all making tweets and posts. And to make matters worse, Facebook is not even showing your posts to all your friends, so you have to pay them to get it seen. So it may be a good place for paid marketing, but is not much use for free marketing.


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