The economy may be sluggish, but for small publishers and independently published authors, the news is very positive. My blog post last week on “Self-Publishing has Become Main Stream” reported that 40% of all books published in 2012 were self-published. Today’s post is full of more good news for you.
BISG’s latest Consumer Attitudes Toward E-Book Reading study (the study BISG is discontinuing at the end of this year) found that readers are interested in paying more for ebooks if they got more in return. The study found:
- Consumers are very interested in “bundling” print and digital versions of a book, with 48% of survey respondents willing to pay more for bundles.
- Just over half of survey respondents would pay more for an ebook if it could be given away or re-sold.
- Consumers do not distinguish between ebooks published by traditional houses and independently published options when making buying decisions.
While there is not much small publishers and independently published authors can do about making it easier to give away ebooks or allow readers to resell ebooks, the other findings from the study are actually good news for those who produce books.
This study showed that almost half of the respondents were willing to pay more for a bundle—buying both a print and ebook together. That means you should be offering this option to your potential customers. Offer the print book alone, the ebook alone, and a bundle of the two together. Also, make use of Amazon’s new Matchbook service to sell bundles via Amazon.
If you are unfamiliar with Amazon’s new Matchbook service, you can do the research and find out for yourself—or better yet, just join Christian Small Publishers Association (CSPA). CSPA’s member publishers were informed all about Matchbook and how to access and use the service when it was launched. Join now and you can use our article index to find out about this new resource.
The other really good news in BISG’s ebook study was that the study found that customers do not tend to distinguish between traditional houses and independently published options when making buying decisions. We can conclusively say that there is little sigma left in self-publishing. Hoorah!