I recently came across a statistic that surprised me. It shouldn’t have, but it did. I knew Amazon had a corner on the ebook market, I guess I was a little surprised at just how much ebook business they do.
According to new data from the Book Industry Study Group (BISG), Amazon is way ahead of the competition when it comes to selling ebooks in the United States. Based on reader surveys, BISG found that Amazon has about two-thirds of the U.S. ebook market share while its closest competitors—Barnes & Noble and then Apple—have about 10% each.
Did you catch that? Two out of every three ebooks purchased are bought on Amazon, with Barnes & Noble and Apple not just a little behind that, but way behind. Together, these three ebook sellers make up a total of 87% of all ebook sales.
Amazon may have a majority of ebook sales, but that has not stopped competitors from trying to gain some of that market share.
The latest to arise is a new ebook store for indie authors called Libiro. Launched by two self-published authors, Libiro is striving to provide independent authors and small presses an alternative to Amazon, Barnes & Noble, and iBooks. Realizing that quality indie authors often struggle to get noticed amongst the crowd on Amazon, Libiro wants to be the place where indie authors can excel.
Libiro gives that author more control than many of the other online bookstores. An author sets the price of a book and it stays that price. Libiro pays a higher royalty than Amazon. It offers an 80% royalty as standard regardless of book length or price.
The service is still in start-up mode, however, since it does not cost any money to list an ebook in this store, indie authors may want to give it a try. After all, the more places your books are listed on the web, the better exposure you get.