Potential Pitfall

Publishers and authors are constantly testing new ways to create, market and distribute ebooks since the digital delivery model began gaining traction. In particular, every month it seems I am hearing about a new service that is trying to sell ebooks in a creative way.

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One of the recent start-ups is Bindworx. This UK-based book retailer is selling ebooks in a new way. Instead of buying a complete ebook, Bindworx allows customers to buy pages, chapters, or other small slices of books.

Earlier this year, I wrote about Total Boox (See “Innovative Ways to Sell Digital Content”). Total Boox allows readers to add books to their digital bookshelf and then only pay for what they read. So how is Bindworx different?

With Bindworx, customers can not only purchase ebooks in full, by chapter, page, or paragraph, but they can also drag and drop content portions from different publications to create a new personalized compilation. The end-product can then be purchased and downloaded as an ebook or printed via the Bindworx print-on-demand service with same-day shipping.

In other words, Bindworx lets consumers make a completely new book by taking portions from a number of different books.

Such a system creates some concerns about copyright for me. Will Bindworx’s smashed-up content be free-floating, unattached to its author? My concern is not that the consumer will turn around and sell the new compilation that they have personalized for themselves. Rather, what if a reader decides to quote from their personal compilation. How will they give the correct author credit? Will the author and book be listed with each “section” the consumer chooses for their compiled work?

I don’t have any experience with this new ebook retailer. Maybe my concerns are for this potential pitfall are for naught and the company has it covered. Bindworx does not appear to have made it out of the testing period yet, so maybe they are running into some issues with this new idea.

On the other hand,as new services continue to arise to sell digital content in new and emerging ways, I hope that more effort is put forth by these new companies to assure authors that their copyright material will be protected.

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