A little while ago I read some interesting statistics in a magazine for writers. The author of the article did not quote where she got her statistics, so I could not check to verify, but they sound reasonable.
The statistics had to do with how many books print-on-demand authors typically sell. The breakdown quoted was:
- 0 to 99 copies: 30.1%
- 100 to 199 copies: 53%
- 200 to 299 copies: 9%
- 300 to 399 copies: 5%
- 400 to 499 copies: 2%
- 500 to 999 copies: .5%
- 1,000 to 4,999 copies: .3%
- 5,000+ copies: .1%
According to these statistics, over 83% of all print-on-demand titles sold fewer than 200 copies.
What separated the 83% from the other 17%? I believe it can be summed up in two words: Quality and Marketing.
First and foremost, a book must have quality. Quality writing, quality editing, quality layout, and quality cover design. Then, the author must market, market, and market to sell books.
Marketing is not a one-time deal. To sell books, an author must continually engage in marketing.
Many authors engage in Gush Marketing. They turn on the faucet and do a marketing blast. Then they turn it off and wait for a response.
Gush Marketing is not as effective as Drip Marketing. Drip marketing is the faucet that drips. It is not pouring. It is not running. Rather, it is a continual drip that makes people feel thirsty. The drip reminds people that your book is there ready to fulfill a need they have.
Are you gushing or dripping?