“I thought my marketing was not doing any good.”
This quote is from a member publisher of CSPA. This publisher had been utilizing Christian Small Publishers Association’s membership benefit of distribution via STL for a book. The book had been consistently selling anywhere from five to twenty or more books each month.
Then, the publisher decided to head in another direction and transferred the book back to the author. When this transpired, book sales stopped.
Not dropped… stopped.
After about five months of not selling any books, the author contacted the publisher concerned because his book was no longer selling. The publisher contacted me to see what my thoughts were.
I told her that I thought the change simply came from marketing. I knew that she had been doing some marketing for the book and wondered if, upon the book reverting to the author, the author had done any marketing.
This publisher’s response was that, in fact, the author had not been doing any marketing, and that she thought her marketing had not been doing any good either. In hindsight, she was able to see that her marketing was actually making a difference.
The most important equations every author or publisher should know are:
Marketing = Sales
No Marketing = No Sales
Marketing is essential in selling books. While you may not be able to trace which marketing efforts are directly linked to sales—and end up feeling, like this publisher, that your marketing efforts aren’t working—the bottom line is that your marketing efforts will add up to sales.