Did you know that gift sales are on the rise? According to Unity Marketing, the gifting market accounts for $1 out of every $10 spent on general merchandise, apparel, and accessories, furniture, and other sales in stores.
That means that 10% of the money consumers spend on merchandise is buying gifts. Don’t let your books get left out of this sales opportunity.
Christmas is not the only gift-giving season. People give gifts for Valentine’s Day, Easter, Mother’s Day, Father’s Day, Grandparent’s Day, weddings, new babies, baptisms, graduations, anniversaries, and birthdays. That is a lot of gifts being given throughout the year. Your books could be included in those gifts.
If you want to sell more books, try marketing your book as a gift. If you have a children’s book with a great message, let reader’s know that it makes a great birthday gift for a kid. If you have a relationship book, remind people that it makes a great wedding gift to help new couple get off to the right start.
Bundling your book with a useful item can make it more appealing as a gift. More than one CSPA member publisher has developed a character in their children’s books into a stuffed animal to sell with their books. The two products together offer a more appealing gift idea.
Ideas for bundling a product together with your book are endless. If you are not sure what might go well with your book, take some time and browse Etsy. This website is filled with artisans selling handmade items. Find an artisan with a product that matches your book. Partner with that artisan and start marketing your new bundle as a great gift idea.
Remember, books make great gifts. Books coupled with a product that fits the book’s theme are even more appealing as gift items.