This week is officially Read an E-Book Week.
The purpose of Read an E-Book Week is to educate and inform the public about the pleasures and advantages of reading electronically. Some authors and publishers may feel like this week is no longer necessary with the growth of e-reading. Read an E-Book Week was originally registered with the Chase’s Calendar of Events in 2004. Since that time, sales of ebooks has only grown to constitute less than one-third of all book sales. With this statistic, it seems to me there is still room for ebook reading awareness.
New data from the Codex Group, a New York book industry research firm, suggests that further work may be needed to increase readers’ awareness of the availability of ebooks. According to Codex Group’s survey of 2,042 ebook buyers, 86% of them buy ebooks from only one retailer, mostly Amazon, Apple, or Barnes & Noble.
While this is good news for the big retailers, this is not so good news for the smaller ebook retailers. Small retailers receive most of their ebook sales from just 14% of ebook buyers who shop from more than one retailer. In essence smaller ebook retailers—including author and publisher ebook sales via their own websites—have an uphill battle to fight to sell ebooks.
So, Read an E-Book Week may be the time to attract some ebook sales direct from your website by offering a price promotion to celebrate this event.
I am doing just that, but with a twist. You see, I did not get the ebook version of my newly released Third Edition of Your Guide to Marketing Books in the Christian Marketplace up on either Amazon or Barnes & Noble in time to celebrate Read an E-Book Week. However, I am offering it as a downloadable PDF (one ebook format) on my website for $21.99. You can order your ebook copy today, just visit www.marketingchristianbooks.com.
What special are you offering on your ebooks to celebrate Read an E-Book Week?