Don’t Overlook This Marketing Opportunity

The other day as I was going through the mail, I could not believe my eyes. CREST Publications had received another check from our foreign rights contract for books sold!

money globe

I have often encouraged authors and publishers to seek foreign rights contracts as a good marketing strategy. Foreign rights contracts allow you to sell your books in non-English speaking countries. The best part is that you don’t have to do any work to do that. Instead, you assign the rights to a publisher in the country that the books will be sold in.

While I believe my advice to be sound, what amazes me is that we sold the foreign rights for our set of board books for infants and toddlers, Baby Bible Board Books: Stories of Jesus, back in 2008. We are still getting royalty checks on them.

In case you are a little slow with math, we have been receiving money for the past six years from one foreign rights contract—without any marketing effort on our part.

I don’t know of any other marketing strategy that takes so little work in exchange for the benefits reaped. You see, we did not have to find this foreign rights contract ourselves. Instead, we engaged a foreign rights agent who did the work for us. All we had to do was send samples of our books and sign paperwork.

If you have a book that might sell well in a non-English language country, don’t overlook foreign rights. Pursue them. If you are able to secure a contract, not only will more people read your book, but you will also impact more people for God’s Kingdom and sell more books.

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