Over 200 books by small publishers and independently published authors pass my desk each year. That is a lot of books that I get to look at and learn from.
Some of these books have great elements that fascinate me and I think are wonderful marketing techniques and ideas. Others, while good books, sometimes miss important opportunities.
A Bead and A Prayer: A Beginner’s Guide to Protestant Prayer Beads by Kristen E. Vincent was one of the books nominated for the 2014 Christian Small Publisher Book of the Year Award. The book caught my eye mostly because of its unique subject matter, but also because it has a nicely designed cover.
The book is a short read. I read it quickly. At the end, I noticed that the author gave instructions on how to make prayer beads and included websites where readers could purchase supplies to make their own prayer beads. For those who were not interested in making their own prayer beads, four websites were mentioned where pre-made Protestant prayer beads could be purchased. I think all these resources were great.
However, one of the buzz phrases in publishing today for authors is, “Don’t look at a book as an end product.” In other words, consider the ways your book can direct readers to make more purchases—whether that is for a service or a product.
This author did miss an opportunity. She missed the opportunity to sell Protestant prayer beads directly to her readers either through her own website or through partnering with someone who made these beads via an affiliate relationship. Doing either of these would have brought the author increased revenue, as well as allowed her to collect customer information for future marketing efforts.
I encourage you to take this message to heart and don’t miss an opportunity with your next book.