Marketing for Success

The International Christian Retail Show is next month! This year will be the seventh year for Christian Small Publishers Association (CSPA) to host a seminar for publishers and independently published authors, as well as anyone interested in becoming a publisher, at the International Christian Retail Show (ICRS).

CSPA is pleased to announce that we will host our annual Publishers’ Institute at ICRS this summer in Atlanta, Georgia. The theme of this year’s Publishers’ Institute is “Marketing for Success.” Speakers and topics will include:

davidweldaySpecialty Sales: Tap into Book Sales Sources Right Under your Nose!
David W. Welday III, President, HigherLife Publishing & Marketing

David Welday is President of HigherLife Publishing and Marketing, Inc. HigherLife is a strategic consulting, publishing, marketing and business development company that works with executives, authors and organizations to create innovative strategies and resources built on positive, life-changing messages. David has served in the publishing and marketing world for over 30 years and has vast experience in; direct response marketing, book publishing, curriculum and digital resource development. He has acquired and worked with multiple New York Times bestselling authors. His experience includes work in traditional, collaborative and self-publishing models. David is a gifted communicator, marketing strategist, copywriter, publisher and coach.

sarahbolme2Seven Essential Ingredients for Successful Book Promotion
Sarah Bolme, Director, Christian Small Publishers Association

Sarah Bolme is the co-founder and Director of Christian Small Publishers Association (CSPA), the owner of CREST Publications, and the author of the award-winning Your Guide to Marketing Books in the Christian Marketplace. She is also the editor of the CSPA Circular, the monthly newsletter of Christian Small Publishers Association. Sarah’s passion is educating others to help them market their books into the Christian marketplace.

Round Table Discussion
A round table discussion will also be held during the seminar. Attendees will be able to discuss publishing and book marketing strategies with each other and the presenters.

Publishers’ Institute will be held on Sunday, June 22, from 1:00 to 3:00 p.m. at the Georgia World Congress Center in Room 207, during The International Christian Retail Show (ICRS) in Atlanta. The cost is just $20. You can register in advance on CSPA’s website by just clicking here. Registration will also be taken at the door of the event.

I hope to see you there!

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