Are Reviews Important?

In my book, Your Guide to Marketing Books in the Christian Marketplace,” one of the marketing fundamentals is:

Book reviews open doors for book sales.


This marketing principle is one of the reasons that Christian Small Publishers Association (CSPA) began the BookCrash book review program for our member publishers. BookCrash is a “books for bloggers” program, where, in exchange for a book, we ask that the blogger review the book both on his or her own personal blog and on one retail site.

Book reviews help sell books for several reasons.

  1. Reviews expose more people to your book.
  2. Reviews let readers know that your book is or is not worth an investment of money or time.
  3. Reviews provide you on-going testimonials about your book for use in your marketing materials.

The updated Third Edition of my book, Your Guide to Marketing Books in the Christian Marketplace, recently garnered two great reviews. For the sake of space, I will not quote the entirety of the reviews here, just the salient points. I have provided a link to each review if you wish to read the entire review.

James Cox of the Midwest Book Review wrote:

Your Guide to Marketing Books in the Christian Marketplace by Sarah Bolme will prove to be an indispensable 266 page instructional resource for authors and publishers of Christian literature whether fiction or non-fiction. Comprehensive, exceptionally well organized and presented, practical, informed and informative.”

Deborah Piccurrelli of TWJ Magazine wrote:

“I have to admit, my first thought was, ‘Another marketing book?’ because I already own a whole load of previously published ones. But once I began reading, I wanted to just go straight through without stopping. I never thought the subject could be so interesting. The formatting of this book is done in such a way that I never experienced tedium.”

If you have a new book you are publishing, make the push, get out there and get reviews. They will help you sell more copies of your book.

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2 thoughts on “Are Reviews Important?

  1. Since this is a paid program for the purpose of getting reveiws to help sales, would it be possible to have the people write the reveiw and post it only if it is a good reveiw? And if they would give a bad review then just not give the review?

    I got two reviews from this program, one was 5 star and one was 1 star. Michael


  2. Michael: BookCrash is not a “paid” program. No bloggers receive money for reviewing the books. The fee CSPA charges is an administrative fee for listing and tracking the blogger requests and reviews. The issue you raise of bloggers either loving or hating a book is one drawback of a books for bloggers program. However, requiring someone to only post a positive review raises a host of issues that would make the program ineffective.


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