While ebook sales growth has stalled for the general book market, recent statistics show that ebook sales for Religious books is still growing.
Faith-based publishers reported significant year-over-year ebook growth for November 2013, although net paperback sales fell by 21% compared with the previous November. Overall, sales of religious ebooks increased nearly 10% last year and now account for 11% of all religious book sales. That’s up from 10% the previous year.
Statistics like this can lead one to believe that if ebooks make up 11% of all religious book sales, then if you have a Christian book, you can expect 11% of your sales to be digital sales. Statistics don’t work that way.
It is difficult to answer the question of “Will my book sell more print or digital copies?” Whether a book sells more digital or print copies is often more a factor of what kind of book you are selling than whether your book is Christian or secular.
For example, the best-selling book in print last year (1.8 million copies, according to Nielsen Bookscan) was Jeff Kinney’s Diary of a Wimpy Kid: Hard Luck. However, that book did not even crack the top 20 chart for consumers buying ebooks via Amazon Kindle. This may be because children’s book still, by and large, sell very few digital copies compared to print copies. On the other hand, romance books lead the sales charts for digital books. So, if you are selling a Christian romance novel, you can expect to sell a higher number of digital copies.
The bottom line is that in today’s book world, anyone who is not offering both the print version of a book as well as the digital version is missing out on potential sales.
With that said, I am pleased to announce that Your Guide to Marketing Books in the Christian Marketplace:Third Edition is now available in both print and digital format. You can find the digital version in the Kindle store. It is also available as a PDF download on the book’s website. Now you have your choice of preferred reading: ebook or print.