Influencing Readers

Book awards influence buyers.

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This is just one of the marketing fundamentals presented in my book, Your Guide to Marketing Books in the Christian Marketplace. Did you know that when book buyers are presented with two books on the same topic and one is an award winner, book buyers consistently prefer the book that has won an award?

I am pleased to announce that Your Guide to Marketing Books in the Christian Marketplace: Third Edition, has just won an award! The book was a Finalist in the Business: Writing/Publishing category for the International Book Awards. This is the third award this title has received.

While entering a book award contest is a not a guaranteed win for your entry fee, it certainly more than pays off if your book is picked for an award. A book award provides you a marketing gem.

If you have not yet entered your books into any book award programs, I urge you to do so. There are many to choose from, and a complete list can be found in my book.

One award to consider is the Christian Small Publisher Book of the Year Award. This award, sponsored by Christian Small Publishers Association (CSPA), seeks to bring recognition to outstanding Christian books produced by small publishers and independently published authors.

This year the award is being offered in fourteen categories. Two new categories have been added for the 2015 award: Historical Fiction and Christian Education.

Nominations are now being accepted for the 2015 Christian Small Publisher Book of the Year Award. I encourage you to head on over to www.bookoftheyear.net and nominate your book.

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