Re-Purposing

Each chapter in my book Your Guide to Marketing Books in the Christian Marketplace starts with a Marketing Fundamental. These marketing principles are useful reminders to authors and small publishers when promoting books.

Recently, I have been playing with putting these marketing fundamentals into photos for posting on Pinterest, Google+, and Facebook. Studies show that social media users love images. One way to subtly promote your books is to put key principles, phrases, or statistics into photos and post these on your social media sites.

Marketing Fundamental 14

To makes these engaging photos with quotes, I downloaded free photos from StockVault. Then I headed over to PicMonkey, a photo editor, and typed in the Marketing Fundamentals. The final result is what you see here!

Using photos to re-purpose material from your book for use on your blog and social media sites is one good way to promote your book. Engaging photos help you gain a larger presence on the Internet, giving you exposure to more readers.

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