“I know that you can’t just write a book and say I’m not going to have anything to do with marketing. If you don’t care enough about it to try and figure out how to get it in the hands of other people, nobody else is going to either.”
This quote by best-selling author and mega-church pastor David Jeremiah sums up an important principle in marketing and promoting a book. If you as the publisher or author don’t care enough to figure out how to get the book you have produced into the hands of readers, nobody else is going to either.
So many authors I speak to just want to find someone to do the marketing for them. The truth is that no one is as passionate about your book as you are. No one else will carry the same devotion and dedication to promoting your book as you.
Each year, Christian Small Publishers Association (CSPA) presents a Publishers’ Institute at the International Christian Retail Show (ICRS). The purpose of this seminar is to educate and encourage small publishers and independently published authors in creating and promoting their materials.
This year, Publishers’ Institute: Marketing for Success focused on helping publishers and author successfully promote books as well as find specialty sales for these books. For those who could not attend, the seminar is available as an audio download for just $12.00 on CPSA’s website just click on this link: http://www.christianpublishers.net/?page_id=92.
Attending or purchasing the audio version of Publishers’ Institute is money well-spent. Don’t just take my word for it. Watch this testimonial from one of this year’s attendees.