“Best Book I Ever Read”…
So begins a recent review by a BookCrash book reviewer for The Proof, a book by a Christian Small Publishers Association (CPSA) member publisher. These are words every author and publisher would love to hear about one of their books.
These types of words and glowing reviews are wonderful to receive. Nuggets from such reviews can be used over and over again in marketing materials when promoting a book.
Of course, not all reviews given by BookCrash reviewers are glowing. Sometimes the reviews are negative. Often, when a negative review is given, the author or publisher is not happy. Many feel that a negative review will turn readers off to their book.
However, unless an author is receiving multiple negative reviews—a signal that the book may need more work—negative reviews do not necessarily ruin a book’s marketing campaign. In fact, marketing studies show that when consumers find negative reviews sprinkled among the reviews that are gushing about a product, they’re more confident that the good reviews are trustworthy.
Don’t let a negative review derail your marketing efforts. If the majority of reviews you are receiving for a book are positive, proceed with your book promotion efforts as though the negative review does not exist. After all, you probably don’t like every book you ever read.
This particular BookCrash reviewer went on to state in her review, “Well, let me tell you, don’t underestimate small publishers. This is possibly my favorite book out of all the books that I have ever read.”
That line is music to my ears. It is what Christian Small Publishers Association (CSPA) believes. We exist to share the same message: Don’t underestimate small publishers. Small publishers produce quality books.