The Power of Testimonials

In a recent interview, I was asked why people should buy Your Guide to Marketing Books in the Christian Marketplace.

My response to this is, first of all, people should not buy my book unless they are interested in learning about how to promote and market a Christian book. The book is geared for Christian authors and publishers.

Second, if an author or publisher is truly wondering why he or she should purchase the book after hearing about it, then I suggest that person read the testimonials the book has received. The testimonials speak volumes as to why anyone interested in promoting a Christian book should read Your Guide to Marketing Books in the Christian Marketplace.

In other words, don’t take my (the author’s) word for why you should buy and read this book, take the word of the people who have found the book highly valuable to them in their efforts at promoting Christian books.

Watch this video testimonial about how Your Guide to Marketing Books in the Christian Marketplace has benefited this author and publisher.

What about you? Are you using the testimonials you have received about your book to convince others that the book is worth their time and money?

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There is No Magic Pill

Surveys show that 80% of people believe they have a book inside of them. With the advent of print-on-demand technology and digital books, more and more aspiring authors are deciding to self-publish the book they want to give birth to.

magic pill

Recognizing an opportunity, a number of businesses have cropped up that are offering to publish these books. However, many of these businesses are preying on the naiveté of those individuals seeking to birth their books. Sensing an opportunity for easy profit, these businesses charge exorbitant fees to help authors publish and market a book.

One author I met at the International Christian Retail Show (ICRS) complained that the vanity press he used to publish his book charged $1,000 to exhibit the book at the show. Think how many books that author would have to sell to recoup that $1000 fee, let alone the thousands of dollars that he paid to the publishing company to manufacture the book in the first place.

One Christian self-publishing company is charging authors an outrageous price to help them market their books. This company is charging $400 to set up a custom Twitter page and $500 to set up a Facebook author page. Really? Ouch!

Setting up a Twitter or Facebook page isn’t that hard. Getting followers is the hard part. The company isn’t offering to collect the followers, just set up the page. How many books would an author have to sell to recoup the $900 it costs just to set up some social media sites? Plenty, and I can assure you that those sales won’t come from just having a Facebook and Twitter account.

One author I spoke with at the International Christian Retail Show asked me how Christian Small Publishers Association’s (CSPA) marketing services differed from all the other people who had approached her about buying their marketing services. Here is what I told her.

  1. CSPA is not a marketing service. It is the most affordable Christian publishing association that exists. CSPA did not start with the idea of making money from providing services to publishers and authors. Rather, CSPA started with a group of three independently published authors who banded together to create a way to market in the Christian marketplace that was affordable for themselves and for others. That vision still guides CSPA today.
  2. CSPA does offer our members affordable cooperative marketing opportunities.
  3. However, CSPA’s main emphasis is on education. CSPA strives to teach our members how to affordably market their books on their own so that they don’t end up spending thousands of dollars on a predatory service provider while selling only a handful of books.
  4. Our ICRS membership special (on our website) is just $115 for membership through December 2015. That is almost 18 months of membership!

However, what continues to amaze me is how many authors just want a magic pill. They just want someone to tell them they can sell their books. The sales pitch is great and so the author buys the costly service, only to be disappointed and burned.

Whether it’s weight loss or book publishing, there is no magic pill. Rarely will an author recoup the high price that most publishing and marketing services charge. Your best bet is to do your homework and learn a few publishing and marketing techniques. Then use the services you buy as an ancillary to your own publishing and marketing efforts, not as a replacement.

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Learn to Promote Your Books Better

“I know that you can’t just write a book and say I’m not going to have anything to do with marketing. If you don’t care enough about it to try and figure out how to get it in the hands of other people, nobody else is going to either.”

This quote by best-selling author and mega-church pastor David Jeremiah sums up an important principle in marketing and promoting a book. If you as the publisher or author don’t care enough to figure out how to get the book you have produced into the hands of readers, nobody else is going to either.

So many authors I speak to just want to find someone to do the marketing for them. The truth is that no one is as passionate about your book as you are. No one else will carry the same devotion and dedication to promoting your book as you.

Each year, Christian Small Publishers Association (CSPA) presents a Publishers’ Institute at the International Christian Retail Show (ICRS). The purpose of this seminar is to educate and encourage small publishers and independently published authors in creating and promoting their materials.

This year, Publishers’ Institute: Marketing for Success focused on helping publishers and author successfully promote books as well as find specialty sales for these books. For those who could not attend, the seminar is available as an audio download for just $12.00 on CPSA’s website just click on this link:

Attending or purchasing the audio version of Publishers’ Institute is money well-spent. Don’t just take my word for it. Watch this testimonial from one of this year’s attendees.

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Trade Shows: A Book Promotion Tool

Often members and prospective members of Christian Small Publishers Association (CSPA) ask how attending the International Christian Retail Show (ICRS) might be helpful to them in promoting their books.

There are many ways that authors and publishers can benefit from attending ICRS. These include:

  • Introducing the Christian book trade to your book
  • Learning about the industry
  • Gaining education on how to become better at publishing and marketing books through seminars available at the show
  • Finding people and companies to partner with in furthering the distribution and promotion of your books
  • Access to publishers seeking foreign rights of Christian books
  • Obtaining media coverage for your books

However, you don’t have to just take my word for it. Watch this testimonial from Lori Hynson, a CSPA member and author of SuperGal vs. God, who attended ICRS 2014 last week. Listen to what she was able to accomplish by attending the show.

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