Being Heard Above the Noise

Bowker recently released estimates of print book production for 2013. The company reports that the number of print titles produced in 2013 dipped slightly from 2012 according to Bowker’s annual report on U.S. print book publishing. The year 2013 saw 304,912 print titles published, while the year 2013 saw 309,957 print titles produced.

Noise

Bowker’s figures do not take into consideration ebooks published during the year. So, in just considering how many new books were published in 2013, the figure is higher than 304,912, because a number of books are now being published in digital format only. One statistic shows that 31% of ebooks purchased on Amazon each day are self-published books.

It’s hard to get noticed in a noisy world. Bowker’s statistics show that publishing in the United States is noisy. There are multiple books on almost every subject vying for a consumer’s attention.

Competing in a noisy market is not necessarily about making the most noise. Having a “noisier” marketing campaign than other authors does not guarantee more sales. Sometimes noise is just annoying. Rather, utilizing unique angles and hooking your readers with the “What’s in it for me” angle that they can’t resist seems to bring the best results. Creativity is what gets attention.

Cook up some creative ideas to get your book notice. Here are five to consider:

  1. Host a contest. Make it unusual and unique with an enticing prize. (See “Use a Twitter Contest to Sell More Books” for one idea).
  2. Donate some of your books to local businesses that have reading material in their lobbies and cater to your target audience.
  3. Showcase your book at a local festival (see “What’s Your Marketing Shtick?”).
  4. Put a magnetic sign about your book on your car. (see “One Creative Book Promotion Idea”).
  5. Make your book cover into a cover for your smart phone or tablet for a walking book advertisement (see “A Walking Advertisement” and “Walking Advertisements”).

The book market in the United States is crowded and most likely going to stay that way. Creativity is needed to get noticed above all the noise.

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