eBooks, enhanced ebooks, and apps: which should you produce?
For the most part, books geared to adults sell well just in simple ebook format. On the other hand, children’s books don’t appear to sell as well as merely digital book downloads. More and more, children are looking for interaction with their digital books.
Some publishers of children’s books are turning to enhanced ebooks to help engage more children. However, enhanced ebooks only offer slightly more than a regular ebooks. Enhanced ebooks can include narration and video streaming.
More and more publishers are beginning to look at turning their children’s books into apps. An app allows more interactive scenes and diagrams, animation, guided narration, and the ability to record and share your own narration. Historically, apps have been much more expensive to create than regular ebooks or even enhanced ebooks because of the special programming they require.
Independent authors and small publishers now have access to an online service that allows you to create a children’s book app for free. Authorly allows you to use their program to turn your children’s book into an app. The app is then made available for sale on Apple iTunes, Google Play, Amazon Appstore and the Nook App Marketplace.
Those authors who are willing to learn a little and experiment with the Authorly software can create an app for free. Authorly then gives 50% of the revenue from each sale to the author. Those authors who do not want to create their own app, but pay Authorly for this service can spend $20 per page to have Authorly create the app. The author then receives 70% of the revenue from each app sale.
In an increasingly digital era where children expect more than a printed page on their computers, tablets, and phones, creating an app of your children’s picture book may be one way to engage more readers and reap more sales.