Humans love lists. For years David Letterman employed his “Top 10” list nightly on his show. Lists are important because people love to categorize things, as well as know which things are more important than others.
One technique marketing professionals employ over and over again are lists. Lists are always popular. Lists like:
- Top ten gifts to give for Christmas.
- Five reasons to ditch your diet.
- Seven reasons to start saving now.
You can use lists in marketing your books. Creating a list of reasons why someone should invest their time and money in your newest book is a great marketing technique.
I recently saw some findings from an online study conducted by Harris Poll on reading. This survey found the following:
- 77% of U.S. adult respondents agree with the statement: “Reading has always been an important part of my life.”
- 67% say reading puts them in a better mood.
- 76% said their reading habits have increased over the past three years, and 44% attribute access to an e-reader, tablet or smartphone as the reason.
I think the second finding is a reason any author can incorporate into a list of reasons to read his/her book: 67% of people say reading puts them in a better mood.
So, when making out your list of reasons for people to read your latest book, include this one along with your other great reasons.
To get your creative juices flowing, let me share with you five reasons you should continue to read this blog:
- It gives you great tips for marketing your books.
- You stay informed about important new resources and trends in the publishing industry.
- It is ranked among the Top 30 Websites for Indie Authors.
- Each blog post is penned by an award-winning author.
- 67% of people say reading puts them in a better mood, so reading this blog should improve your mood.
Now, take some time and make a list for your newest book.