The giving of gifts at Christmas is not a universally accepted idea. Even Christians are divided on the issue. Those who choose not to give gifts often cite that they feel that gift giving takes the focus off of Jesus Christ and places it on commercialism. Those who choose to give gifts often do so because of the example set by the Magi.
Gift givers believe that we give gifts to each other to celebrate and demonstrate to others the gift Jesus Christ gave to us in becoming incarnate and providing a way for us to have peace with God. I fall into the latter category. I love to give gifts at Christmas as a symbol of my love for others. After all, Jesus gave me the ultimate gift due to his love for me.
This year for Christmas, I have decided to give you, my readers, gifts. Since reading this blog is free, it is an on-going gift to you from me. However, this month, for Christmas, I will be giving you specific resources in each post that can aid you in your publishing and marketing endeavors.
I am sure you have had the experience of receiving a gift of something that you already had in your possession. This month may not be different. For some of you, the resources I am giving may not be new. If that is so, let the gift be a reminder for you, and pass along the information to someone else who may receive it as a gift of an item they do not already have.
My first gift to you will start with the basics. If you are an author or a publisher who is publishing a book that you plan to sell, then you are running a business. As such, you should be approaching the publishing and marketing of your book as a business endeavor.
A new book, Every Book is a Startup, by Todd Sattersten is set to be released in December 2015. This book will strive to provide a roadmap for publishing professionals interested in bringing a fresh, entrepreneurial approach to the business of book publishing, based on techniques proven effective in the world of tech startups.
You can learn what Todd Sattersten has to say about this concept in this free 60-minute presentation.