Is Christianity in decline in America? Many people believe it is.
However, a new Pew Research study recently found that a large percentage of Americans still hold to traditional beliefs about Jesus. The study found that:
- 73 percent of U.S. adults believe Jesus was born to a virgin.
- 81 percent believe the baby Jesus was actually laid in a manger.
- 75 percent believe wise men guided by a star brought gifts of gold, frankincense and myrrh.
- 74 percent believe an angel announced the birth of Jesus to shepherds nearby.
The study indicates that 65 percent of American believe all four of these elements of the birth of Jesus, while a mere 14 percent believe none of them.
Hollywood has caught onto this strong and possibly growing faith element in American society. Have you noticed how many faith-based movies Hollywood has been producing lately?
The results of this survey bring good news for authors and publishers of Christian material. After all, who reads Christian materials? For the most part, Christian books are created for those who already have some belief in Jesus. The whole purpose of Christian books is to help those who know God gain a deeper relationship with Him and for those who are seeking to find Him. The more people that profess some belief in Jesus, the larger the audience is for Christian books.
From the results of this study, it looks like Christian books will continue to have a strong standing for the next few years. So, if you write or publish Christian books, take heart. While you will still need to identify your target audience and market to that audience, in actuality, that audience may be larger than you think.