Are You Paying Attention?

The average person’s attention span is 8 seconds while a goldfish’s attention span is 9 seconds. Yep, you read that right. Goldfish, while carrying a much smaller brain, have longer attention spans than people.

According to the U.S. National Library of Medicine, consumer attention spans have decreased significantly over the past decade. In 2000, the average person’s attention span was 12 seconds. In 2013, it was measured at 8 seconds.

This is important information to know if you promote books on the Internet. If you want to capture people’s attention, you must give them information in bite-size pieces that they can easily digest in a few seconds. This is why visual content (pictures, videos, infographics, factoids) have become so popular. Visuals can be easily consumed and shared.

If you are not yet mixing in lots of visual content in your online marketing efforts, check out these six reasons you should start using more visuals.