Are You Mobile-Friendly?

Mobile continues to grow. Here are some important statistics you should be aware of:

mobile

  • About 74% of smartphone owners use their phone to check email.
  • Amazon reports that just under 60% of customers placed orders using the company’s mobile app during the 2014 holiday shopping rush, more than double the number of those who did so in 2013.
  • 90% of American adults have a cell phone. About 12% of them read books on their devices. They account for about 7% of ebook purchases.
  • Nearly 75% of daily Facebook users connect with the service from their mobile phones, that’s over 550 million people every day.

Individuals are increasingly using their mobile devices to connect with the Internet. If you are an author or publisher with a website this is important information for you. Breaking news is that Google, the largest search engine on the Internet, has decided that the mobile trend is so important that they are changing the way they do business.

Google is tweaking its search engine algorithms to take into account websites that are mobile-friendly. Beginning on April 21, 2015, Google’s new business practice will impact all mobile searches in all countries where Google is available.

Starting on April 21, 2015, users who conduct Google searches on their mobile devices will be shown search engine results that are mobile-friendly. In other words, Google will give mobile-friendly websites a higher ranking for mobile device searches.

If you are an author or publisher and have a website where you promote your books (and you should have one), you need to take immediate action. Make sure your website is mobile-friendly. If your website is not optimized for mobile viewing, you will begin missing out on potential business starting next month as mobile users will find it harder to locate you on the Internet.

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