Free Comic Book Day! Record Store Day! The events are used to raise awareness and drive sales for small independent stores. Not to be outdone, independent bookstores have decided to have their own day.
Independent Bookstore Day will be held May 2, 2015. Last year, the event started as California Bookstore Day and was a success. This year, the event is going national, so that all independent bookstores across the nation can be involved and benefit from the publicity with the goal of increasing sales.
Truth be told, many independent bookstores are struggling. Last month, in the Christian bookstore industry, announcements were made about stores closing.
Tree of Life Christian Outlet announced that it will be closing the doors on all eight of its retail locations effective June 30. Tree of Life cites one main factor in its closing is that the costs of operating the business continue to increase, while sales decrease as competition online gets harder to compete with.
Cedar Springs Christian Stores also announced that it will be closing two of its three stores. At one time, Cedar Springs Christian Store was the largest independent Christian bookstore in the country. Cedar Springs cites that changing habits is a major factor in its decline as more people shop from the Internet.
Independent Bookstore Day is meant to bring attention to booksellers in these changing times. While independent bookstores only account for about 10% of all book sales in the United States, they continue to be an important piece of the bookselling puzzle. Traditionally, small independent bookstores have been instrumental in helping small and local authors gain traction for their books.
Yes times are changing. More books are purchased online then in brick-and-mortar stores. However, books are still purchased in stores. As authors and publishers, supporting local bookstores not only helps the overall book market, it also helps you since you are part of that book market.