The other week, I did a short interview for Author School. One of the things I talked about in my interview was three book truths.
I believe these three book truths are extremely important for independently published authors to know. After sharing these truths during the interview, I thought you, the readers of my blog, might also like to learn about these three truths.
Book Truth #1: Producing a book is the easy part. Finding a way to tell potential book buyers about your book is the difficult part.
So many new authors think the difficult part is writing and publishing the book. Yes, this part is hard work. But, the brunt of the work comes in promoting it. Activities to promote your book are endless, but they must be done consistently and continually to let your potential buyers know about your book.
Book Truth #2: Unless a book is easily accessible, publicity for it is a waste of time and money. If people can’t buy your book easily, they are unlikely to do so.
We live in an instant gratification society. People want what they want now. There are so many distractions that if someone can’t get what they are looking for right away, they will move on to something else. If you want to sell your book, make sure your it is available for sale in multiple places where people purchase books.
Book Truth #3: Not everyone will love your book.
So many independently published authors get upset when they get a negative review. The truth is, not everyone is going to like your book. That is okay. Negative reviews should not overly concern you unless you are receiving more negative reviews than positive ones. When negative reviews outweigh the positive, this usually signals that changes need to be made in a book.
While there are many more book truths than the three listed here. I believe these three are essential for every author to grasp. Holding onto these three book truths can help any author be more successful in selling his or her book.