Get Caught Reading

May is “Get Caught Reading” month! What will you get caught reading this month?

Each year, Christian Small Publishers Association (CSPA) puts together a cooperative catalog featuring products from our member publishers. This year’s catalog features 79 titles from 27 of our member publishers.

I invite you to click on the catalog cover pictured below to check out the great titles CSPA member publishers produce! I am sure you will find within the pages of the catalog a new book to read this month.

Due to the number of beautiful book covers featured in the catalog, it may take a few minutes for the catalog to load. Please be patient.

Catalog 2015 Cover

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Lord, Hear Our Cry

Today in honor of National Day of Prayer, I invite you to join with me in prayer for our country, for authors and publishers, and the church.

Prayer 2015

Father God,

I thank you for your sovereign grace and mercy. You are bigger and greater than my mind can conceive, yet you became incarnate, taking on human flesh, so that we could begin to know you.

Today I lift up the leaders of the United States of America. I pray that the leaders of this great nation would recognize you as God. I ask that our nation’s leaders would be reminded of and would remember the principles that this nation was founded on—principles of freedom for all, especially the freedom to live out one’s religious convictions in everyday life.

There are those that seek to exert their beliefs and ideas above others. We pray for this spiritual battle. We ask that the forces of heaven would be arrayed to fight on behalf of those who are committed to you and your ways. I ask that you would protect those who follow you and preserve the work they do to encourage people seek after you.

I also bring before you those who are striving to publish and promote your word. I pray that you would strengthen these individuals to continue to walk the path that you have called them to. Help them to live out their convictions. Give them wisdom, strength, and perseverance in their tasks. May your word continue to go forth through both the written and audible word so that hearts may be convicted and lives may be changed.

May you inspire those who write and publish for your glory to find creative ways to present you and your glory to their readers. Lord, we know that it is your Holy Spirit that convicts. We ask that you use our feeble efforts for your glory.

Bless those who write and publish Christian materials. For your word tells us, “How beautiful upon the mountains are the feet of him who brings good news, who proclaims peace, who brings glad tidings of good things, who proclaims salvation, who says to Zion, ‘Your God reigns!’”

Bring unity within your body, Lord Jesus. You are the head; help us, the members of your body, to have tolerance for those non-essential differences and to love the other members as we love ourselves. To you be glory in the Church both now and forevermore.

Amen

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Millennials: A Substantial Market

Ever wonder why you hear so much about the Millennial generation? It’s because they are the nation’s largest living generation. The Millennials (those ages 18 to 34) are larger than the Baby Boomer generation. There are only 76 million baby boomers, but 87 million Millennials.

millennials-are-still-reading-and-using-libraries

Not only are Millennials, as a group, larger than Baby Boomers, they also read more. A Pew Study found that 88% of Americans under 30 read a book in the past year, compared with 79% of those age 30 and older.

Since this generation reads and is the largest living generation, it is important to know how to market to this group. Unless you are strictly writing to the older generation, Millennials play a large piece in your book sales. Knowing how this generation operates is important in tailoring your marketing efforts to meet their habits and desires.

Publishing Technology recently completed a survey of 1,000 Millennials in the United Sates. Here are some of the study’s findings:

Reading
Millennials are almost twice as likely to read a print book over an ebook. This finding squares with a recent Pew report that showed that 69% read a print book, while only 28% read an ebook.

Buying Books
Physical shopping is still big for Millennials. Only 40% reported buying books from online retailers. A larger percentage preferred to buy from bookstores (52%) or use the public library (53%).

Learning About Books
The number one way that most people hear about books is through word-of-mouth. This is true for Millennials. 45% of respondents in the survey reported that they learned about new books offline. However about 34% reported that they heard about new books mostly on social media and through website browsing. Only 22% discovered new books while browsing libraries and bookstores.

Surprisingly, for a group of people born and raised in the “digital age,” Millennials read more print books than is often assumed in the publishing world. Interestingly, Millennials appear to be the very “fluid” in their reading—reading whenever and wherever they like, regardless of format or platform.

In your marketing efforts, don’t assume that Millennials are more likely to read an ebook over a print book. The research just isn’t supporting that idea.

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