What makes a book stand out from the pack? The answer can be summed up in one word: Distinction.
Recently, a BookCrash reviewer wrote the following about one of the books she had read:
“You can almost always tell which books were published by little publishing companies because they look different. The covers have a different shine about them (and generally there is something vaguely odd about the cover art), the book is sized differently from your average book, the paper is a different color, and the font is always slightly different.”
This is not the kind of distinction—being different, odd, or out-of-place—I am referring to.
Standing out from the pack in an odd way that looks out-of-place does not help book sales. Rather, the distinction that drives book sales is that of quality. In other words, a more excellent and grabbing cover design, an exceptionally beautiful interior layout, and, above all, attention-grabbing prose that presents a message in a new light.
Fortunately, the same BookCrash blogger went on to rave about the book she was reviewing:
“The Salt Covenants was published by Heritage Books. It was a fantastic discovery. I can totally guarantee the quality of this book. It is AMAZING!”
That is the type of distinction required for a book to stand out from the pack—marked superiority. For readers to exclaim “Amazing!” when they have finished the book should be the aim of everyone involved in the publishing process of a book.
Strive for the right type of distinction with your books. Make sure that the outward appearances of your book conform to industry standards, but then amaze your readers with distinction in your message or story.