I saw a bumper sticker the other day that read “I’m Straight Not Narrow”. Most people don’t want to be considered narrow, rigid, or closed-minded. However, narrow is not always bad.
Matthew quotes Jesus as having said, “Enter by the narrow gate; for wide is the gate and broad is the way that leads to destruction, and there are many who go in by it. Because narrow is the gate and difficult is the way which leads to life, and there are few who find it.” So, in the spiritual world, narrow is good.
Narrow can also be good when it comes to promoting a book. There are two ways to utilize narrow to more effectively promote your book:
1. Narrow Your Audience
Narrowing your audience can help you do a better job of promoting your book because it helps you spend your time most effectively. When authors throw their audience net too wide, they catch fewer readers. Why? Because the message does not touch the right people. The net is too wide and the message becomes weak and diluted. However, when you are able to narrow your audience to those who most need or want the message you have to share, you can utilize your time efficiently to reach the people who are most likely to read your book.
2. Narrow your Message
Too many messages are confusing. One message that is repeated over and over is more likely to be remembered. Narrowing your marketing message can help you promote your book more effectively. Choose one message for your book marketing campaign. Your message should be what need your book meets for your audience. Messages like “pray more effectively” or “improve your financial stewardship” tell your audience in direct way what reading your book will do for them. Remember, people can only remember a limited number of items. By narrowing your message, you increase the chances that your audience will remember it.
As you craft your next book promotion campaign, remember this narrow concept. Narrow your audience and your message for the most success.