Most people know about the 80/20 rule. 20% of the people do 80% of the work. 80% of a church’s budget is met by the tithe of 20% of the congregation. 20% of the users of social media post 80% of the content.
I believe that the world would be a better place if we applied the 80/20 rule to our everyday lives. Imagine how different the world would be if everyone spent 80% of their time listening to what others have to say and only 20% of their time talking.
You might be thinking, how does the 80/20 rule apply to promoting a book? After all, you think, to promote a book, I need to talk a lot. I have to talk on blogs, talk in person, talk on social media, etc. True, promoting a book does take a lot of talk, but remember, part of promoting a book is “connecting” with your audience.So think of the rule as spending 80% of your time connecting with your audience and 20% of your time promoting your book.
This 80/20 rule is especially important for your social media communications. Since you may be part of that 20% of the people producing 80% of the content on social media, consider how you might spend more time “connecting” with your followers.
One way to do this is to keep 80% of your posts reserved for connecting with your audience by showing them you care. Showing care to your audience can be in the form of social media posts that:
- Share news that your target audience is interested in.
- Share tips that would make your audience’s life easier in some way.
- Share interesting and humorous anecdotes from your own life that people can relate to.
- Respond empathetically to your audiences’ posts, comments, and stated concerns.
Then, the remaining 20% of your posts can focus on promoting your books. Try not to do the “buy my book” routine with these posts. Instead, share what readers are saying about your book, share specials you are hosting, and share excerpts and tips from your book.