Hashtags. They are all over the Internet. You can find hashtags on Twitter, Pinterest, Instagram, YouTube, Facebook, and Periscope, to name a few social media sites touting these # signs.
Hashtags are linguistic shortcuts used on social network and microblogging services which make it easier for users to find conversations and information based on a specific theme or content. They also allow users to create a conversation thread around a specific theme or topic.
Adding hashtags to social media posts is one way to broaden your audience. Avid social media users follow hashtags on topics that they are interested in to see more posts on that subject and be part of the conversation. Hence, users will stumble across your content via the hashtags you use.
A few authors are using the hashtag trend to gain even more exposure for their books. These authors are assigning their books a hashtag title.
The first book I saw containing a hashtag title was at the International Christian Retail Show (ICRS) this summer. The book was titled #struggles: Following Jesus in a Selfie-Centered World. It was written by Craig Groeschel and published by Zondervan. It is officially releasing next month.
Shortly after the convention, #CompletelySingle: Learning How to Become the Right One Before Meeting the Right One by Damien K.H. Nash crossed my desk. This book was published by a member of Christian Small Publishers Association (CSPA).
I think using a hashtag for a book title is an interesting idea. It is one way to increase exposure for a book, especially if the author chooses a hashtag that is fairly popular and widely used. It will be interesting to watch to see if this #hashtag title becomes a trend.
In the meantime, make sure that you are using effective hashtags with your social media posts. If you are not sure which hashtags you should use, you can find popular and trending hashtags on Hastagify and #Hashtags.org.