Every year Bowker reports the number of books publishing in the United States. As long as I have been watching these figures (over a decade), the number of books published each year has grown. Book publishing is big business.
Think about this: In 2014, Amazon’s book sales were about $5.6 billion, which is about 11.6% of Amazon’s retail sales. This amount of book sales represents the equivalent of 3,600 book stores. That’s a whole lot of books.
In fact, book publishing is the largest sector of content creation. According to a report by Code Mantra, in 2012 the book publishing industry made $151 billion in sales. This was more than the movies and entertainment industry made ($133 billion), more than magazines made ($107 billion), more than the video game industry made ($63 billion), and more than the music industry made ($50 billion).
If you are an author or a publisher, these statistics should lift your spirits. The book industry is a strong industry. Book sales are strong. People are buying books and will continue to buy books for years to come.
If you are struggling with book sales, the reason is not the economy nor is it the media competing for people’s reading time. The reason you are struggling for book sales is either due to the quality of your book or your marketing strategies (or lack thereof).
Books are selling. If you want to sell more books, I encourage you to take the time to educate yourself on strategies and techniques you can use to engage readers. You can:
- Read books on how to market and promote your book and follow their advice. If you write and publish Christian books, my book Your Guide to Marketing Books in the Christian Marketplace is a good place to start.
- Join an author or publisher association like Christian Small Publishers Association (CSPA) to receive ongoing information and services to help you effectively promote your books.
- Take part in online webinars and classes that teach you how to effectively promote your books.
The book industry is big business. That includes your books. Knowledge is power. Get the knowledge you need to sell more books.
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