Generate Buzz: Be Remarkable

What types of information do you share with your circle of influence? Do you share boring, mundane tidbits? Or, do you share interesting, notable, and unique pieces of information?


Most people want to appear interesting and entertaining to their family, friends, and acquaintances. We want these people to like us and continue to want to hang out with us. So, we share information that puts us in good light— information that is entertaining or interesting.

If you want people to talk about your book—either in person or on social media—your book must be remarkable. defines remarkable as “notably or conspicuously unusual; extraordinary”.

A book, in and of itself, is not notable or extraordinary. With over 1,200 new books being released every day in the United States, a new book is mundane. In order to get people talking about your book, you must assign remark-ability to it. Following are three ways you can make your book remarkable.

1. A Unique Design

A book with a unique design element is interesting because it is unusual. Most books are fairly homogeneous in that they are standard in size and contain pages with print. Don Furr’s novel Quest for the Nail Prints is an example of a unique book design. The book was printed with a hole the size of a large nail going through the whole book.

Another book by comedian Sheridan Simove titled What Every Man Thinks About Apart From Sex was filled with 200 blank pages. The book outsold Dan Brown’s The Da Vinci Code. Why? Because it was unique and people talked about it.

2. An Intriguing Story Angle

Unusual story angles grab people’s attention. They can be highly unusual like Pride and Prejudice and Zombies. The author of this book mashed up the classic Jane Austen novel with elements of modern zombie fiction. The book became so popular that the story is now coming out as a movie. The book was quite a unique idea and generated a lot of talk.

Intriguing story angles don’t just have to be fiction stories. You can create a unique story angle in a nonfiction book by offering inside information never shared before. Rev. Stephen D. Smith’s book Ten Things Your Pastor Won’t Tell You is a good example of this.

3. Notable Information

Notable information is instruction that is out-of-the-ordinary. It can include a new, never before shared method to achieve some goal. Francis Jonah’s book Healing the Sick in Five Minutes is a good example of notable information. (Disclaimer: I am not advocating this book or suggesting that the information in it is accurate or true. I am simply using it as an illustration for creating notable information that people will talk about).

If you want to generate more buzz for your book, make it notable, unique, or extraordinary. You can do this either with the book’s design, with your story angle, or the type of information you share.

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