Do you want to avoid discouragement and burnout?
It takes more than doing something you are passionate about to avoid becoming weary. You must also keep your purpose forefront in your thoughts.
What is your reason for writing, publishing, and marketing your book?
This is a very important question—one that should not be ignored or taken lightly. Producing a book, publishing a book, and selling a book are hard work. It takes time, dedication, and lots of effort. We can easily become discouraged when the results we want to see don’t roll in.
That’s where purpose comes in. Purpose keeps us grounded. When we lose sight of our purpose, we can become lost and wander.
I heard a story about a world class tennis player. This woman reached the rank of #5 in the world in women’s tennis. When she reached that spot, she began to lose consistently. She started to hate tennis and viewed practicing as a chore. What happened to her? She lost sight of her purpose: the reason she played tennis. Once she regained her purpose—which had nothing to do with how many games she won or lost—she began to enjoy playing tennis again and started climbing the ranks.
The same thing can happen for authors and publishers. If you lose sight of your purpose, your work can become tedious, boring, and uninspiring. Your productivity suffers. You no longer look forward to the next book or even talking to people about your current book. It just seems like a chore.
Knowing your purpose is key to success. Why? Because purpose defines your success. How you define your purpose is just as important as having a purpose. If your purpose is to be a best-selling author, you will easily get discouraged when you fall short of it. Your purpose must be deeper. It should not be tied to performance. With a purpose such as helping your readers live a more productive or Godly life, you are less likely to become discouraged because your purpose does not depend on how many books you sell or how popular you become. Simply helping your readers will give you the satisfaction you crave.
Have you defined your purpose? Take some time to ponder these questions:
- What is my purpose in writing this book?
- What is my purpose in publishing this book?
- What is my purpose in marketing and selling this book?
These don’t have to be three different purposes, they might be the same. Your purpose should inspire you. It should ring true in your gut and renew your passion for your work.
I would love to hear how you define your purpose. Share it with me in the comments section.
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