Paper is Not Going Away

Recently the Association of American Publishers (AAP) released the sales numbers for books sold for the 2015 calendar year. Overall, book sales were up 0.8 percent ($7.2 billion in 2015 sales compared with $7.1 billion in 2014 sales)—good news for publishers and authors.

AAP

The AAP reported that for 2015, ebook sales declined. In fact, ebook sales declined to pre-2012 levels. In 2012, overall ebook sales were $1.5 billion. In 2015, ebook sales were $1.4 billion.

AAP’s report stated that most of the ebook sales loss was from the Children’s and Young Adult categories (down 43.3% from 2014). This seems to indicate that these younger generations continue to hang on to print reading over digital reading. They may also be buying fewer books as the Children’s and Young Adult category overall sales (both print and ebook combined) were down 3.2% in 2015 from 2014.

Even among books in the Adult category, ebook sales declined. The report showed that for Adult books in 2015, downloadable Audiobooks was up 38.9% and paperback was up 16.2%; however, eBooks sales declined 9.5%.

If you produce print books, take heart. People are still buying print books. In fact, they are buying about four times more print books than digital books.

I believe paper is here to stay. This humorous video testifies to this fact.

Related Posts:
Paper Because
What You Need to Know About Selling eBooks
Direct Mail is Not Dead

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One thought on “Paper is Not Going Away

  1. Good stats on print books vs e-books. It’s not just in the books themselves that printed matter is important – It’s also in the marketing materials. Online ads and digital sample chapters are great, but to get people intrigued by your work, successful authors still rely on printed brochures and business cards. To get them to actually start reading, we suggest printed sample chapters in the form of a small booklet. If you want printed sample chapter booklets to give to potential readers or potential literary agents, please check out our website, http://www.booklywookly.com

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