Back in 1998, Stan Davis and Christopher Meyer wrote a book titled BLUR: the speed of change in the connected economy. In the book they state, “Welcome to the new economy—a world where the rate of change is so fast it’s only a blur.”
The book industry is no exception. Changes happen all the time. The industry is blurry because things are constantly changing. Here is the most recent shakeup for the Christian book industry: Send the Light Distribution (STL) is closing.
Citing the lack of funds to remain competitive with the current supply chain for Christian products, STL is liquidating. The company has told suppliers of Christian products that they can keep their product with STL for 90 days while they search for another distributor. During these 90 days, the company will keep their suppliers’ products on the market to their entire customer base.
STL is a large distributor. They sell products for more than 500 suppliers (publishers and authors) to over 10,000 retail locations. However, they can no longer compete in an industry with shrinking store space and growing online print-on-demand sales.
The closure of STL leaves three main distributors in the Christian marketplace that small presses and independent authors have access to: Anchor Distribution, BookMasters, and Spring Arbor. Of course, small presses and independent authors have easy access to distribution with Ingram and Spring Arbor via print-on-demand services Lightning Source and IngramSpark (Christian Small Publishers Association offers its members discounts on these two services).
Nothing is constant. Publishers and authors must be willing to adapt and adapt quickly to changes to stay vital and continue to reach readers. STL was slow to change. They did not incorporate ebook distribution into their services, and they did next to nothing to promote a little known print-on-demand program they had with Snowfall Press for independent authors.
Years ago, I spoke with a Senior Executive at STL about their need to incorporate ebook distribution to stay relevant in the changing marketplace. Sadly, they did not take my advice. The Christian industry still lacks a distribution program for ebooks…and now they lack one distributor as well.
Don’t miss out on any of the great information shared in this blog. Subscribe to receive each post in your email box. Just click here.