Content marketing is all the rage. According to Copyblogger.com:
“Content marketing means creating and sharing valuable free content to attract and convert prospects into customers, and customers into repeat buyers. The type of content you share is closely related to what you sell; in other words, you’re educating people so that they know, like, and trust you enough to do business with you.”
Content marketing is about creating interesting, useful, and engaging things to share with your target audience. These include photos, statistics, tools, comics, how to guides, and stories. It’s about giving your audience content that they want to share with others and engage with you to get more interesting and useful stuff.
Good content marketing helps you attract and convert people in your target audience to become customers and buy your book. However, you can’t share valuable information with your target audience unless you know them. You have to know your audience to meet them where they hang out, speak their language, and give them the information they want.
If you want to get to know your target audience better so that you can create content that grabs their attention, try these two ideas.
1. Ask your readers questions.
As an author or an inspiring author, you should have already or be in the process of developing a platform online. This means that you have followers on a couple social media sites and maybe even a blog. Start by asking the people who have shown interest in you and your writing questions to get to know them better.
Following are some simple questions you can ask to learn more about your audience. You can ask these questions directly or through the use of polls.
- What is the last book you read and recommended to your friends?
- Why did you buy the book you are currently reading?
- Where do you buy the majority of your books?
- What is your favorite social media site?
- What two blogs do you read regularly?
- What is your favorite TV show?
- Whose advice do you listen to the most?
Once you know where your audience is hanging out, what they are reading and what they like to watch, you can begin to mold the content that you share to get their attention. For example if your target audience likes to watch “Game of Thrones”, you can create content to grab their attention. You might post about “5 Books You Might Like if You Watch Game of Thrones”.
2. Profile a reader in your target audience.
To profile a reader in your target audience, find someone online who is clearly a fan of your book’s specific genre. Such a person may frequently post reviews on these types of books on Amazon or Goodreads. Study this individual’s profile. Find out what they like and what types of things they share. Figure out where they hangout on the Internet and who they are influenced by. This profiled reader will give you a snapshot of your target audience.
Getting to know your target audience better can take a little effort. Winston Churchill said, “Success always demands a greater effort.” Put in the effort to get to know your target audience and you will find that your marketing efforts reap more success.
Don’t miss out on any of the great information shared in this blog. Subscribe to receive each post in your email box. Just click here.