Are You Asking?

Why don’t we ask? Is it pride? Fear of rejection? Not wanting to inconvenience others? Feeling unworthy?

James, the brother of Jesus, said, “You do not have because you do not ask God.” It’s not just God that we don’t ask. We don’t ask people either.

Are you lacking? Maybe you need to ask.


Recently I was talking with a member of Christian Small Publishers Association (CSPA) about the importance of endorsements. This gentleman publishes a number of authors. He told me that one of the authors that his press recently published was a personal friend of best-selling author Max Lucado.

This publisher had told the author to have Max Lucado write an endorsement for the book. After all, an endorsement by such a well-known Christian personality would ensure book sales.

The author declined stating that “he did not want to take advantage of a friendship.”
Is asking for an endorsement taking advantage of a friendship? Aren’t friends supposed to help each other? True friendships are two-lane streets. Sometimes one person gives and the other takes, and then the roles get reversed.

This small publisher went on to tell me that the book had sold very few copies. If only the author had asked, he might have received an endorsement and the book would have more sales.

Don’t be hesitant to ask. Everyone starts out at the same place—as a non-author and an unknown person. Every person who is now a best-selling author or person of influence started where you are at. They had people who helped them get off the ground. These authors and personalities are now willing to do the same for others, because they remember being there themselves and the help they received along the way.

Don’t be afraid to ask. After all, the worst that can happen is the person you ask will say “no”. Then, you are in the same place you where before you asked and not any worse off for asking. If, however, the answer is “yes”, then you are in a better place and the effort of asking paid off.

Does your book have endorsements? If not, start asking. If you are unsure about how to go about asking for endorsements, watch my on-demand online seminar Endorsements Help You Sell More Books. You can access the seminar by clicking here. Members of CSPA have free access to this seminar on CSPA’s website.

Jesus also encouraged us to ask. He said, “Ask and you will receive, and your joy will be complete.” So, ask God, but also ask others.

Related Posts:
Endorsements: How Many Is Too Many?
A Marketing Snafu
Is Your Book Endorsed?

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2 thoughts on “Are You Asking?

  1. Thank you for yet another encouraging post. I find these so helpful as I learn the ropes. Elsa at Lioness Writing Ltd


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