I have never met an author who did not want to sell more books.
I recently presented at the Greater Philadelphia Christian Writers Conference where I spoke with many authors. One author I spoke with told me that she had been published by a traditional publisher, but then, she decided to self-publish a book.
This author told me that the first book she published did not sell well because she did nothing to promote it. When she published her second book, she decided to get serious about promoting and marketing the book. Much to her surprise, as she promoted her second book, she not only sold copies of that book, but sales for her first book began to pick up.
Zig Ziglar said, “If people trust you, they will do business with you.” That is what you develop with a book: Trust with your audience. If you get your readers to trust you with one book, they will read your other books as well. Repeat customers are your best business. Get a reader hooked, and they will buy all your books.
For this technique to work best, you must publish your books under a brand. Publishing multiple books on widely disparate topics won’t help you sell more books.
The author whose second book helped sell more of her first book wrote books geared toward women. The first book was about healing from brokenness and the second book was about forgiveness. Both these books have the same audience—women—and they build on each other. A broken woman needs to forgive those that contributed to her brokenness.
You, too, can use this technique to sell more books. Simply publish more books. If you have written a book for children, write another one. If you published a young adult novel, write another one. If you wrote a book on parenting, write another one on another aspect of parenting. If you published a devotional, publish another one.
Build trust with your audience. One book can easily build trust, but if you don’t have another book for your audience to purchase, you lose out. After all, 80% of most business will come from your repeat customers—people who have come to know and trust you and what you offer.
You can sell more books. One usually surefire technique is to publish more books and promote them!
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