My daughter and I recently stayed in a lovely Bed and Breakfast. The home that the B&B was located in was built in the 1800’s. The owners had restored the interior, but kept the historical feel of the house. The place was elegant and the hosts were extremely gracious.
Over breakfast, I spent some time chatting with the owners. They told me their story about how they had opened the B&B seven years ago. Soon, the conversation strayed to marketing.
The owner and I began talking about website design and utility. Then, our conversation strayed into website traffic. The owner of this B&B shared with me that when they first opened the B&B seven years ago, the vast majority of the visits to their website came from desktop computers. Now, he told me, that 90% of the visitors to their website access the site through a mobile device.
In case you didn’t know, mobile (smart phones and tablets) has taken over computers as the main way to access the Internet. Check out these statistics:
- 81% of people browse the Internet with a mobile device.
- 4 out of 5 consumers use smartphones to shop.
- 70% of mobile searches lead to online action within an hour.
If you want to sell more books, you must get in the mobile game. This means that your website and emails must be mobile friendly—easy to view on a mobile device.
I am part of that 81% of people who browse the Internet with a mobile device. Surprisingly, I still come across website that are not mobile friendly. Needless to say, I find these sites very frustrating. If reading a non-mobile friendly website is not necessary (in other words, I don’t need the information), I will leave the site and find one that is easier to access with my smart phone.
Fortunately, most website hosting companies now make it easy for you to keep your website mobile friendly. WordPress, one of the largest website building software providers, has a number of free plugins to make your site mobile friendly. Additionally, many of the newer WordPress themes have mobile ability built right into them.
I encourage you to check out your website on a variety of mobile devices to see how mobile friendly it is. Mobile is here to stay. It is the future. You don’t want to lose business because your website is outdated.
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