Which Mindset Do You Have?

Do you operate out of a scarcity mindset or an abundance mindset?

Scarcity says: There’s a limited amount and when its used up its gone.

Abundance says: There is an unlimited supply and more is always available.

Scarcity walks around with a clenched hand, while abundance’s hand is open to give and receive.

abundanceI have met authors and publishers who operate out of each of these paradigms. Sadly, a scarcity mindset begets little. Here are three ways I see scarcity play out for authors and publishers:

1. Skimping on book editing, proofing, interior design, and cover design for books they publish.
Quality draws people. God designed us to appreciate beauty. Books should be a work of beauty, especially Christian books since they reflect the Creator of the universe. When authors and publishers don’t want to spend the necessary money for quality workmanship, sales suffer. Scarcity begets scarcity.

2. Being miserly with their books.
Yes, books cost money to produce. As a result, authors and publishers with a scarcity mindset horde their books. Instead of giving away free copies to generate buzz about their books, authors and publishers with a scarcity mindset hold their books tightly and only give them in exchange for money.

3. Only pursuing free marketing opportunities.
The old adage, “It takes money to make money”, is still true today. While I don’t advocate that authors and publishers throw money at expensive advertising, an advertising and marketing budget is needed to effectively sell books. One large Christian publisher found that they need to spend at least $1 on marketing for every book they want to sell. I think that this figure is higher for independently published authors and small publishers mostly because they lack the infrastructure of a large publishing house.


When you are a follower of Jesus, you don’t have to worry about scarcity. God’s supply of anything you need is endless. He is the giver of all good things.

Jesus said, “Give, and it will be given to you—a good measure, pressed down, shaken together, overflowing, will be given into your lap. For whatever measure you measure out will be measured back to you.

If you are plagued by a scarcity mindset, I encourage you to develop an abundance mindset. Approach publishing and marketing a book with an open hand. Be generous. After all, all you have came to you from God. There is more where it came from, and you can’t take it with you when you die.

Related Posts:
A Good Marketing Guideline
Spending Precious Marketing Dollars
What is Your ROI?

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