Reviews drive sales of books. According to one analysis of online recommendation systems: “Review systems have casual and positive effects on sales; to nobody’s surprise, books with more and better reviews are shown to sell better.”
Readers do look for reviews written by other reader to help determine whether a book is worth buying. Therefore, good reviews drive more book sales.
Recently, Amazon put out an update on Customers Reviews on their website. In the update, Amazon stated, “Today, we updated the community guidelines to prohibit incentivized reviews unless they are facilitated through the Amazon Vine program.”
Incentivized reviews refer to products given for free in exchange for a review.
Of course, this update scared a number of authors. Does this mean that authors can no longer give out free books in exchange for a review on Amazon?
Fortunately, at the end of their announcement, Amazon wrote, “The above changes will apply to product categories other than books. We will continue to allow the age-old practice of providing advance review copies of books.”
So, take a deep breath. Book reviews resulting from a complimentary copy of your book on Amazon are still safe.
As an author, you need multiple reviews to drive book sales. The more reviews your book has on Amazon, the bigger and better it looks to consumers. If you are struggling to secure reviews for your book or just want to learn some tips for getting more reviews, check out my new on-demand seminar Book Reviews: Tips for Getting More Reviews.
This one hour on-demand seminar covers the importance of book reviews, how to ask readers for reviews, how to find bloggers to review your books, how to secure more online book reviews, and how to respond to reviews. You can view this on-demand seminar for just $25 at http://www.marketingchristianbooksinc.com/university.
Learn how to get more reviews for your books. More reviews can help you sell more books.
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