Why Reading the Bible Matters

If you are an author or publisher producing Christian books, the Bible is important to you. After all, your books are meant to encourage people on their journey with God, and the ultimate guide for this journey is the Bible.

In fact, no other book has had a greater impact on history than the Bible. No book has sold more copies. The average American household owns four Bibles. However, they usually sit unread on the shelf.

bible-2

 

Studies show that in one generation the number of occasional Bible readers fell by 20 percent—the equivalent of about 700 people per day. In fact, fewer than 20% of Americans read the Bible outside of church. If this trend continues, by 2040 two-thirds of Americans will have no meaningful connection with the Bible.

In an effort to reverse this trend, the Institute for Bible Reading was launched last month on November 15. A team of executives from the Bible publishing industry came together to form the Institute for Bible Reading (IFBR), an organization focused on combating the silent crisis of Bible disengagement. The group is committed to changing the prevailing assumptions and practices around Bible reading, which they claim perpetuate a hyper-individualized and fragmented Bible-reading experience.

IFBR’s mission is to give people tools and frameworks that fundamentally change the way they read the Bible so it can achieve its mission and become the story that defines their lives. The group plans to launch a major campaign to introduce new Bible reading practices for the church soon.

I applaud the efforts of IFBR. The Bible is extremely important book. It is our greatest source of spiritual food. Regular consumption is required to be a healthy growing follower of Christ. As authors and publishers, we need to be regularly feasting on the Word of God in order to be able to feed and provide guidance to others.

If you care about Bible engagement, you should check out the Institute for Bible Reading. It may be a resource that you can offer the people who read your books and are in need of some resources to begin to read and understand God’s Word better.

Related Posts:
A Call to Action with Consequences
A Tool to Help You Reach More Millennials
Five Benefits of Children’s Books

Don’t miss out on any of the great information shared in this blog. Subscribe to receive each post in your email box. Just click here.

Merry Christmas to You!

merry-christmas

As I was singing the familiar Christmas carols this year, the final verse of “Hark the Herald Angels Sing” hit me. This verse is rich with divine theology. Savor it with me this Christmas.

Come Desire of nations, come!
Fix in us Thy humble home:
Rise, the woman’s conquering seed,
Bruise in us the serpent’s head;
Adam’s likeness now efface,
Stamp Thine image in its place:
Second Adam from above,
Reinstate us in Thy love.

May you feel the love of Christ in your heart this Christmas season and throughout the coming year!

Related Posts:
6 Reasons Books Make Great Gifts
Do You Give Books as Gifts?
Gift Giving of Books in Decline

Don’t miss out on any of the great information shared in this blog. Subscribe to receive each post in your email box. Just click here.

How the World Reads

Reading is a worldwide activity. That means that you can sell your books around the world.

Recently, the people at Feel Good Contact Lenses created an interesting infographic on “How the World Reads”. This infographic contains some great information for authors and publishers on which country reads the most, the types of books being purchased, and where these books are purchased. All great information when broadening your sales horizon. Check it out:

global-reading-habits-infographic-galleycat

Related Posts:
Reading Rates Remain Consistent
Selling eBooks Worldwide
Develop a Global Strategy

Don’t miss out on any of the great information shared in this blog. Subscribe to receive each post in your email box. Just click here.

Have You Defined Your Purpose?

Do you find yourself lacking motivation? Do the things that you used to do for your books now seem like a chore? Do you feel like you are pushing uphill most of the time?

Maybe you have lost sight of your purpose. Purpose is the “why” behind what we do. It’s the mission that drives our actions.

purpose

As we enter into a new year, revisiting and reviewing your purpose is the starting point for preparing your goals for the coming year. Goals flow from purpose.

For example: If my purpose is “to write so that other’s experience God”, then my goals would center around my own personal time experiencing God, improving my writing skills, and producing articles or books that draw people to God.

Sometimes people confuse purpose and goals. Your purpose is not your goal. Your purpose is the foundation of your work. Your goals (the work you do) build on your foundation.

Maybe you have not taken the time to define your purpose in writing and publishing books. If not, now would be a great time. You can use this little sentence to help you define your purpose:

I help __________________________, do ____________________________ better, so that they can ____________________________.

Here is one example of a purpose statement from an author who writes organization books for Moms:

I help mothers organize their life better so that they can be less stressed and spend more quality time with their children.

The beauty of a purpose statement is that it keeps you on track. Often, we get sidetracked by information we hear that tells us that we should be focusing our time on this or that to be more successful. These things can be really good, but they can also sidetrack us from our purpose. Having a purpose statement keeps you on track.

With a purpose statement, you can incorporate new activities into your routine or goals, but each of these new activities will advance your purpose, not hinder it.

How do you define your purpose? I would love to hear from you. Share your purpose statement with me in the comment section below.

Related Posts:
What is Your Purpose?
Goals: Guideposts on Your Journey
The Value of Goals

Don’t miss out on any of the great information shared in this blog. Subscribe to receive each post in your email box. Just click here.

Harnessing the Power of Community

Social media is powerful. A Marketing Think survey showed that 81% of purchase decision makers used online communities to make their choices.

Online communities for book lovers have been around for years. These communities allow readers to keep an online record of the books they have read and those they want to read. They can share these lists and their reviews of books they have read with other readers in the community. Authors can also join these communities to interact with readers and promote their books.

community

Goodreads is by far the largest and most popular of these online book lover communities, but it is not the only one. Others include:

Earlier this year, a new book lover social media community was formed. This new site for book lovers is offering a new twist. Reader’s Legacy is combining an author/reader community with an e-commerce bookstore. Believing that there is an increased consumer demand for experiential online shopping, Reader’s Legacy is a community first and a bookstore second.

Reader’s Legacy has incentivized their site by offering members “Litcoins”. Litcoins are similar to Bitcoins. A Bitcoin is a digital currency with encryption that allows individuals to anonymously purchase goods and services online. Litcoins are also a digital currency, but unlike Bitcoins—which can be widely-used on the Internet—Litcoins can only be used in the Reader’s Legacy store.

Members of the Reader’s Legacy community earn Litcoins for doing various activities on the site. As readers add books to their virtual library, follow friends, become fans of favorite authors, share interesting posts on social media channels, link other social media channels to a ReadersLegacy.com account, and make posts, they are awarded badges of recognition. For every badge earned, readers are given Litcoins. Litcoins can be redeemed for physical books through the Reader’s Legacy store.

Reader’s Legacy offers authors one more place to harness the power of communities. Authors can use online communities to develop an audience and gain more reader’s for your books. One of the benefits of joining Reader’s Legacy is that it also gives you one more place online to sell your books.

Any author can sign up for an account on Reader’s Legacy and offer their book for sale through the site. You can even sign your book up to be part of the Litcoin program. Learn more about selling your book on Reader’s Legacy at https://www.readerslegacy.com/indy-authors.

Related Posts:
Social Media Success
A Successful Social Media Strategy
How to Effectively Use Social Media for Your Book

Don’t miss out on any of the great information shared in this blog. Subscribe to receive each post in your email box. Just click here.